Naturally, at this stage, you might be asking yourself what Facebook is doing with all the information they receive regarding your off-Facebook activities. What Does Facebook Do with Your Activity? Jane sees an ad on Facebook for a 10% off coupon on her next shoe or clothing purchase from the online store. The activity is saved as "visited the Clothes and Shoes website" and "made a purchase." We receive Jane's off-Facebook activity and we save it with her Facebook account. The store shares Jane's activity with us using our business tools. Jane buys a pair of shoes from an online clothing and shoe store. ![]() The social network uses the information to personalize your Facebook experience, which boils down to, essentially, showing you creepily relevant ads.įacebook's example of off-Facebook activity highlights how buying shoes on a site will lead back to more relevant ads on Facebook: When you sign in to an app using your Facebook login or visit a website with a hidden Facebook tracker, all of the actions you take are getting sent right back to Facebook.įacebook explains that apps and websites can send this information to it using Facebook's Business Tools, which include Facebook Login, Facebook Account Kit (being deprecated), Facebook Pixel, and Facebook SDK, among others. Off-Facebook activity is information given to Facebook by apps and websites you visit. While Facebook receives a concerning level of information on its platform, that isn't the only source of data it obtains. Don't Miss: View, Delete & Disable Facebook Location History Data.The latest update allows you to view and manage your off-Facebook activity - information you weren't privy to in the past. Thanks to the Cambridge Analytical scandal, where a third-party company was able to obtain tens of millions of unsuspecting Facebook users' information, alongside countless other security-related PR disasters, Facebook has been beefing up its transparency for users. Now, you can actually do something about it. While you might be conscious of the data you share with Facebook when you post, upload photos, or chat with friends on Messenger, you might not be thinking about all the data it receives from websites and apps you use outside the social media giant. We’ll continue to find ways to make it easier for people to customize how they use and interact with our apps and technologies.It's pretty much a given at this point that Facebook has a lot of data on us. You can access Accounts Center in the Settings menu on Facebook, Instagram and Messenger. And for people who prefer to have different settings for each app, that’s still an option too. We’ve heard that people want to be able to easily make decisions for multiple apps at once, so moving these settings into Accounts Center aims to address that by letting people choose their settings for all of our apps simultaneously. For example, if you’re interested in using a third-party service to create and print a photo album using photos you’ve uploaded to Instagram, this is now easier than ever. ![]() This marks a big step forward in data portability. You can easily review the businesses that are sharing data with Meta, disconnect specific ones to further personalize your experience, or clear this data entirely – it’s up to you.īy expanding Transfer Your Information to Instagram, you can now transfer all of your Instagram photos and videos to other services, making it much easier to share and save memories. ![]() ![]() Activity Off-Meta Technologies allows you to manage how information other businesses send to us is connected to your Facebook and Instagram accounts. We’re also expanding two controls that were previously only available on Facebook – Activity Off-Meta Technologies (formerly known as off-Facebook activity) and Transfer Your Information are now available for Instagram as well. Or you can still choose to download your information for Facebook and Instagram separately. For example, you might want to download photos that you’ve uploaded to both platforms – now you can, with a single action. Building on our efforts to simplify settings earlier this year, we’re moving a number of additional controls into Accounts Center to make it easier to manage your information across our apps.ĭownload Your Information and Access Your Information are now centralized in Accounts Center, and you can now download information from both your Facebook and Instagram accounts at the same time.
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