![]() He believes that businesses live by the permission of communities, and that the community wants to invest in Main Street’s recovery once the US succeeds in slowing the spread of coronavirus.įew people would look at an award-winning, upscale restaurant and think, “This place should sell bagels for breakfast!” It creates some revenue for us and gives people a sense of security that we’ll still be there,” Zona said. If it is not used by July 31, it will revert to its original $100 value. Under the promotion, a $100 gift card will be worth $146 by July. ![]() Any card purchased in March will increase in value every month from April to July. In addition, Selden’s company is also producing prepackaged meals that can be frozen (mostly comfort foods, he said) and it delivers to customers’ homes.įrank Zona, who owns three hair salons in the Boston area, has created a new gift card called the Curve Initiative. An upgraded version called Stir Crazy, includes all of that plus bottles of tequila, bourbon, scotch and Prosecco, as well as desserts. The basic box includes beer, vodka, a specialty cocktail, juice, tonic, club soda and hors d’oeuvres. He is now selling a Party in a Box, delivered free to clients’ homes. And we’re used to bringing food to the table,” said Selden, who is also president of the International Caterers Association. ![]() Last Friday, he came up with the idea to sell two home delivery options for clients. So Jeffrey Selden, managing partner of Marcia Selden Catering & Events in Connecticut, decided to get creative. The coronavirus pandemic – and the official responses to it – caused the world to come crashing down overnight on small businesses, disrupting operations and putting many out of commission altogether.īut as owners assess the damage, some are also figuring out ways to bring in some cash, serve their communities and try to stay viable until the economy recovers.Ī caterer’s livelihood traditionally depends on now-forbidden large gatherings.
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